Dress Code: New Business

The Hornschuch Concept Car THE PIONEER builds on the Citroën C4 Cactus. This vehicle was chosen because in the interior in particular it is restrained - almost spartan - and so offered the Hornschuch Design Team a number of opportunities. Furthermore, the Cactus has large surfaces both inside and out on which the transformation can take effect in full. The vehicle possesses the character of a crossover, i.e. it has features of an SUV, a van and a station wagon. Of the three concepts that were developed in advance, the one being implemented is the New Business concept. Derived from this was the look and feel of the vehicle, as well as the material selection.

Dynamically Mirrored Exterior

The bodywork is decorated with a mirror film which is digitally printed with a diamond structure in night gray. The special aspect of this is a double progression structure: On the one hand the color in each diamond itself shows a progression, while on the other hand the diamonds increase in size from the front to the back. The air bumpers, which are so typical of the Cactus, on the flanks as well as the front and rear are retained, but are provided with the modern design of skai® Diamond in the color copper rose, a material which was developed specifically for the vehicle and which takes up and implements the diamond theme in a different way. The accent color on the outside is highly polished copper. This is used on the roof line and on the C pillars, mirrors, at the front in the area of the fog lights and as a logo on the wheel rims.

The business character of THE PIONEER is most clearly expressed on the seats. These are practically "dressed", meaning that they appear in the modern business style, wearing a "suit", "shirt" and "tie". The most striking feature is the tie. This runs over the headrest and the entire backrest of the front seats, but also decorates the two seats in the back. The tie consists of the specially developed material skai^® Tex-Tie, which is enhanced by a fine textile texture. The color combination here is also copper rose. The "shirt", i.e. the white part of the head rest and back, is made of super-soft, vegan PU material with a delicate leather grain, with the color here being snow-white. The middle of the rear seat is also decorated by an oversized tie made of skai^® Check-Brush, with a fine square cut in the color anthracite, which seems to “fall from the sky”. On the back seat, the snow-white runs into the gray shade of the seat surface. The "suit", which stretches over the backs of the front and rear seats, as well as the sides of the seat surface, consists of the same PU material with a fine textile pattern, but in the color night black.

Comfortable Seats with laif® VyP

Last but not least: The seat surfaces and lower side sections of the backs consist of the new breathable material laif^® VyP, an innovative hybrid material made of vinyl and polyurethane, that is permeable to air and water vapor and makes sitting more comfortable than ever before. The material in elegant gray stands out with its elegant, value-adding diamond stitching. This is based on raised embossing, which perfectly mimics the stitching. The laif^® VyP tie material was also used for the arm rests.