ETM Award 2024: Continental Tops Readers’ Poll in the Commercial Vehicle Tires Category

Hanover, Germany, September 20, 2024. Continental has won the ETM Award 2024 "Best of New Transportation" in the renowned readers’ survey conducted by German publisher ETM among commercial vehicle professionals. In the "Tires" category, readers of trade magazines "trans aktuell" and "Fernfahrer" and users of "eurotransport.de" handed the most votes to Continental’s product range. "This award provides a ringing endorsement both of the work carried out by our tire developers and of our commitment to meeting the needs of our customers day in, day out," said Timo Röbbel, Head of Marketing Replacement Tires Germany. 

The ETM readers’ poll – one of the largest such surveys in Germany – was given a revamp this year, and is now geared fully to recognizing future-focused products and solutions. "Our tire developers consistently incorporate our customers’ requirements into their work. This means they are helping fleet operators to equip their vehicles with an eye to the future – and therefore to meet the highly exacting demands of the transport and logistics industry effectively over the long term. We are delighted that this approach is acknowledged and appreciated by users," commented Röbbel at the IAA Transportation trade fair in Hanover. The ETM Award is seen as a benchmark for and bellwether of the commercial vehicle sector. 

As part of its Vision 2030 strategic program, Continental is focusing on a consistently customer-centric approach. "One of the keys to achieving this is our growing range of services to complement our products," explained Timo Röbbel. The objective here is an entire ecosystem of comprehensive tire services designed to enhance customer benefit – including digital tire solutions that boost safety at the same time as lowering costs. "As a complete solution provider, Continental aims to offer customers excellent products and services – and, by extension, achieve a high level of customer satisfaction."

Continental is seeking to put in place a fully circular operating model for its tire production by 2050 at the latest. "A circular economy aims to separate continued growth from the consumption of finite resources," says Röbbel. "A circular process runs from design via the consumer’s purchase to recycling – and then back again." In addition to renewable materials, the company is working systematically on using recycled raw materials. "We have set ourselves the goal of adopting recycled materials in the design, development and manufacture of premium tires. The aim is to close the product and resources loops fully by 2050 at the latest." This will mean 100 percent sustainably produced materials will be used in the production of new tires.