New Head of Public Relations, Media and Communications EMEA and Marketing Replacement Tires Germany at Continental

Hanover, Germany, January 11, 2023. Ralf Hoffmann has taken over as Head of Public Relations, Media and Communications in the Europe, Middle East and Africa (EMEA) region for Continental's replacement tire business. Hoffmann has held various positions in Continental's tire division for 34 years, most recently as Head of Marketing for the German market. In his new role, he will report to Enno Straten, Head of Strategy, Analytics and Marketing Replacement Tires EMEA at Continental.

Ralf Hoffmann succeeds Timo Röbbel, who is taking over as Head of Marketing for Continental Tire Germany's replacement tire business. Röbbel has been with the company for 25 years. In his new position, he reports directly to Mirco Brodthage, Head of Replacement Tires Germany.