Formula 1 World Champion and Sustainability Entrepreneur Nico Rosberg Is New Continental Brand Ambassador

• The Formula 1 World Champion signs up as Brand Ambassador for Continental
• Tire manufacturer committed to safety, top performance and sustainability
• Continental and Nico Rosberg support Extreme E race series

A good example of how well the two partners go together came on the first weekend of April this year in the desert of Saudi Arabia: In the inaugural event of the new Extreme race series, the Rosberg Xtreme Racing team emerged victorious – on tires supplied by Continental, one of the main sponsors of Extreme E. This off-road race series is contested at particularly remote locations around the world in specially developed electric cars. With its focus on sustainability, Extreme E was also explicitly conceived to draw attention to the effects of climate change and to combat them by promoting climate protection projects on site. Nico Rosberg, with his newly launched racing team Rosberg X Racing, and Continental, as one of the main sponsors of the series and developer of the off-road tires used by all the teams, are among those backing Extreme E.

Nico Rosberg is one of the best-known figures in international motorsport. The 35-year-old reached the pinnacle of a successful career as a racing driver when he won the Formula 1 World Championship title in 2016. He then retired as an active racer and has since turned his attention to climate action. For example, he is pushing for the transition to sustainable mobility solutions and environment-friendly technologies. With his investor’s hat on, Rosberg supports a wide range of sustainable startups that develop and supply innovative products and services. He has received several awards for his commitment, including the European Cultural Award for environmental and climate protection. For the past years, Rosberg also used the World Economic Forum in Davos as a platform to make the case for alternative mobility solutions. Rosberg’s involvement in Extreme E highlights how seriously he is personally taking the idea of sustainable motorsport – as founder and CEO of the Rosberg X Racing team set up specially for the new race series. “Extreme E is taking place in locations where the consequences of climate change are already clear to see. The series has teamed up with many different international and local partners to take action to mitigate the situation. We are giving this important issue a prominent platform – and at the same time stoking enthusiasm for electric mobility and eco-friendly innovation,” explains Rosberg.

This kind of commitment to concrete measures that promote sustainable mobility is another aspect that unites Nico Rosberg and Continental in their new partnership. For its part, Continental is channeling significant investment into research and development work aimed at making production of all its tires fully carbon-neutral by 2040 at the latest. The company’s Tires business area is already an industry leader in the efficient use of resources and is aiming to cut water and energy use in its production activities by an additional 20 percent by 2030.