Continental and Pioneer Agree on Strategic Partnership for a New User Experience
- Pioneer provides the entire infotainment subdomain for cockpit solutions
- Continental integrates the infotainment system into a complete one-stop shop
- Shared focus on the Asian market in particular
- Cockpit high performance computer: Modular high-performance platform as a technical foundation for a new user experience in the cockpit of the future
Babenhausen, May 26, 2020. The technology company Continental and the Pioneer Corporation have signed a strategic cooperation agreement. Their integrated infotainment solution means both partners create a holistic user experience that is specially aimed at the Asian market. Continental integrates Pioneer’s entire infotainment subdomain into its high-performance computer for vehicle cockpits as part of the agreement. Integration of such extensive software packages into a complex overall solution such as the cockpit high performance computer (HPC) from Continental offers vehicle manufacturers a much greater degree of flexibility regarding the development of cockpit systems. Such flexible solutions are crucial for future developments in order to meet both the trend toward centralized vehicle architecture as well as increasing software complexity along with the rapidly growing range of functions in the cockpit.
New User Experience: Continental and Pioneer agree on strategic partnership
This will require increasing strategic collaboration between several specialist partners in the future. Continental and Pioneer clearly demonstrate how flexible and comprehensive such collaboration models can appear in the field of centralized cockpit systems with integration of the entire infotainment domain into a holistic system. The electronics company Pioneer, headquartered in Japan, is one of the specialists in the car entertainment sector and provides this expertise as part of the collaboration. Alongside the Cockpit HPC, Continental will be providing the partnership with its extensive integration expertise.
“The user experience plays an increasingly important role in the perception of vehicles. In particular, operating safety, pleasant design and high functionality are of paramount importance,” says Dr. Frank Rabe, head of the Human Machine Interface business unit at Continental. “Our Cockpit HPC completely satisfies these requirements, including seamless integration of entire subdomains from a different source. In Pioneer, we have gained a highly competent partner that is perfect for such cooperation."
Continental Cockpit High Performance Computer: modular high-performance platform with integrated Pioneer infotainment system
“Continental has great expertise for instrument clusters and vehicle safety systems, which complements our strong car entertainment expertise gained through more than forty years of worldwide marketing experience in both OEM and aftermarket. They are both essential ingredients for a new level of human-machine interface that enables safe and intuitive operation for increasingly high functionality,” says Naoto Takashima, head of Mobility Products Company at Pioneer Corporation. “Continental and Pioneer have already started exchanging expertise and generating new ideas to be realized in the proof of concept, aiming to bring an ultimate user experience.”
Decisive Advantage of Flexibility
Up to now, the human-machine interface in the vehicle was essentially made up of two separate areas implemented on two displays: The actual driver information in the instrument cluster and the centerstack display, which is for the driver and front passenger. The infotainment aspect was concentrated on the centerstack display. This architecture is no longer ideal due to the increasing interconnectivity of information, services and functions. Instead, the cross-domain solution of the Cockpit HPC has all displays and operating elements in the vehicle merging into a holistic user interface.
This means that content can be shown regardless of display limits and also be individually arranged by the user. It is therefore ensured, in potentially critical situations, that only the information that is really needed at the respective moment is displayed as a priority. This prevents the driver from receiving too much information or being distracted. On the other hand, the driver is also provided with all the services and apps in automated driving mode that can otherwise only be found on the front passenger’s side. Such improvements in comfort and safety are made possible by an electronic architecture, which separates all different systems and operating systems on a single piece of hardware that can be updated or amended on an ongoing basis. For this to happen, it must be possible to host software from many sources on a single, high-performance computer regardless of hardware. The two partners are using the flexibility of the Continental high-performance platform as part of such collaboration.
“We believe that the Asian market in particular is highly motivated and dynamic in the field of vehicle digitalization, and we believe that we have a combination of strengths and expertise that is ideal for both parties in strategic cooperation,” summarizes Rabe. “The cockpit high-performance computer provides the technical foundation for efficient collaboration, as software containers can be flexibly docked and undocked with this platform.”
Sebastian Fillenberg
Head of Content, Media Spokesperson and Topic Manager Architecture and Networking
Continental Automotive