Experience Mobility of the Future with the Continental Mixed Reality App “intARact”

• New app from the Interior division now also uses the possibilities offered by digitalization for communication
• Users experience innovative products and solutions live with augmented and virtual reality
• Interactive magazine “Always On” and virtual reality glasses complete the communication package

Schwalbach am Taunus, October 17, 2017. Intelligent mobility concepts and smart cities, a fully connected electronics architecture and vehicles that are constantly connected to the Internet are just a few examples of the continuously growing possibilities of digitalization for which Continental is already developing products and services. To bring these innovative technologies to life even more effectively, the Interior division of the technology company has further digitalized its communication. The mixed reality app “intARact” fuses the real and virtual worlds, allowing users to interactively experience the digital solutions from Interior. “The core functions of some of our products currently consist of ones and zeros and are therefore often difficult to grasp for customers and end users. At the same time, holistic connectivity and digitalization are part of the DNA of our division. That is why it was time to develop new digital channels for communication,” explains Susanne Einzinger, Vice President Communications, Interior Division. “Using our app and the associated interactive magazine ‘Always On,’ we can take customers, journalists, event visitors and, last but not least, colleagues on an interactive discovery tour where they can ‘experience’ our products for themselves.”