Continental Mobility Studies
Since 2011, Continental as a technology company has periodically conducted mobility studies that focus on a variety of topics.
Cars Remain a Status Symbol for Younger People
How important is it for people to own a car? What technologies do they value most? And what materials do they want their tires to be made of? The latest Continental Mobility Study provides answers to these questions and many more.
Cars remain the main pillar of mobility. They are equally important to people of all ages and are seen as a prestige item, especially by younger people. These are just some of the findings of the representative mobility study conducted by market research institute infas on behalf of Continental. In August 2024, around 5,000 people over the age of 18 in Germany, China, France, Japan and the USA were asked about their mobility habits.
Among other topics, the study focused on people’s general mobility needs. It also shed light on the importance of cars for everyday mobility, respondents’ attitudes to automated driving and sustainable tires as well as their views on in-car technologies and artificial intelligence. The aim of the study is to provide an internationally comparable overview of people’s attitudes toward current and future mobility trends and their personal usage habits.
Here you will find more in-depth insights into selected key findings of the Continental Mobility Study 2024.
Mobility Study 2022
For the 2022 Mobility Study, together with the market and social research institute infas, Continental surveyed a total of 6,000 people over the age of 18 across Germany, France, Norway, the US, Japan and China in May 2022 on their personal mobility requirements. The aim of the Mobility Study, now in its seventh edition, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The topics covered in this year’s mobility study include general mobility needs, attitudes toward sustainability aspects, particularly in terms of electric mobility, as well as economic and technological developments related to cars. Against the backdrop of the coronavirus pandemic, a particular focus of the study was on the role of cars as a possible sanctuary and place of retreat in connection with travel and vacations.
