TechTalk Psychology of Mobility

From old design sketches to award-winning designs of today

Digitization, networking, semi-autonomous driving functions and, above all, the rapidly changing user behavior of people require new mobility concepts. As cars become more advanced and connected, engineers and technicians are not the only ones responsible for putting a vehicle on the street. Human machine interface (HMI) designers, human factor researchers and psychologists are key in making mobility a safe and enjoyable experience. Our experts work together to integrate their research and design into Continental's award winning cutting-edge technology innovations.

On March 30, 2023, we gave you insight into their expertise and some practical insights from their research in the TechTalk on “Psychology of Mobility”.

The program has been:

Driving with Psychology
Psychology provides us with the knowledge and methods to understand wishes and demands of drivers. This features in automotive systems and serves to create feelings of safety and ease of use by providing positive mobility experiences.
Dr. Christoph Bernhard, Senior UX Researcher, Custom Interactions

Transformation in mobility experiences
Basic pragmatic dimensions that affect the emotional appeal of automotive product experiences. Understanding user needs, emotions and prioritization for user-centric HMI design.
Guido Meier-Arendt, Principal Expert Human Machine Interface & Design, Continental Automotive

Calibrating Trust in Technology
Deployment of research and focus groups is the first step in automotive development. The goal: create products with high acceptance and comfort rates. Illustration of psychological factors for efficient mobile experiences, factoring in culture-specific differences.
Sebastian Weiss, Human Factors Researcher, Psychologist, Continental Automotive

From analog to digital – Interactive Design
Automotive design adopts influences from architecture, textile innovations and mobile products into the automotive sphere. How do designers translate it into product design to debut in 5 years to create trust and comfort in drivers?
Jochen Möller, Senior Expert UX & Interaction Design, Continental Automotive

Download presentation as PDF - pdf (8.26MB)