Continental at CES 2025

Continental is making mobility safe, exciting, connected and autonomous. Learn more about how we push the boundaries of automotive innovation to drive the future of mobility, today.

During CES 2025, Continental will showcase leading-edge solutions aimed at advancing mobility through software-defined vehicle technology to seamlessly crafted modern displays and autonomous features that challenge the way we move. Our expertise in software-driven mobility places us at the forefront of redefining transportation at every level — From the road to the cloud.

Our experts look forward to speaking with you!
Tuesday, Jan. 7 - Friday, Jan. 10
3150 Paradise Road, Las Vegas, NV, USA
Exhibit Location: LVCC Central Plaza, Booth Space: CP-715 & CP-721

If you would like to connect with us about CES 2025, please reach out to us here.

It's almost time | Continental at CES 2025

Aruna Anand, President & CEO of Continental Automotive North America, takes the stage to discuss the future of software-defined vehicles. Remote services, hotspots, sophisticated navigation - the connection between us and our cars only grows deeper. What's next for consumers?

Thursday, January 9
4:00 PM - 4:40 PM
LVCC, West Level 2, W219

Mary Arraf

Head of Communications Automotive and Continental North America

Christina Clarke

Communications Specialist, Automotive

Sebastian Fillenberg

Head of Content, Media Spokesperson and Topic Manager Architecture and Networking

Continental Automotive

Transparent Tech: Invisible Biometrics Sensing Display Monitors Passengers’ Vital Parameters

November 20, 2024 Continental and technology partner trinamiX receive CES Innovation Award Honoree for innovative display solution

Find out more

CES 2025 is a great opportunity for Continental to show how we are innovating mobility from the road to the cloud and from the virtual to the real world with safe, exciting and autonomous technologies. In the new era of mobility, software-defined vehicles in particular play an essential role. That's why, in addition to many advanced technologies, we are focusing on our road-to-cloud ecosystem at CES 2025. We demonstrate this in our software-defined concept vehicle with the industry's first integrated cross-domain HPC and the first operational truck together with Aurora for driverless freight operations in the U.S. from 2027.

Philipp von Hirschheydt
Member of the Board of Management and Chairman of the Automotive Board

Road to Cloud Ecosystem: Our approach to Software-defined vehicle, providing a full stack toolchain to simplify and accelerate development of vehicle software.

The Electronic Backbone of the Software-defined Vehicle: Get an insight into the interaction and connection of the hardware enablers for the Software-defined Vehicle. Experience software solutions and functions - we are your partner of choice to integrate and customize our portfolio tailored to any vehicle architecture.

Continental Automotive Edge Framework & Virtualization: Experience our developer workbench, cloud solutions and seamless integration into High-Performance Computers and Zone Control Units. Our software enables faster and efficient development for the Software-defined Vehicle.

Software Solutions for Future Mobility: Discover innovative software solutions made by Continental: Cabin Sensing, Holistic Motion Control, Radar Vision Parking and Smart Device-based Vehicle Access.

eTravel.companion: Automotive grade AI based in-vehicle mobility-commerce digital assistant providing a highly personalized user experience for the everyday mobile adventure.

Intelligent Vehicle Experience: An intelligent vehicle that senses its environment, anticipates user intention and interacts with users.

Window Display: A small projector transforms the side window into an exterior display for a unique user experience.

Emotional Cockpit: Displays integrated inunique Swarovski crystals and the worlds-first user customizable E-Ink trimline intensify the emotional bond between the driver and the vehicle.

Invisible Biometrics Sensing Display: The Invisible Biometric Sensing Display integrates secure authentication, advanced safety, health and well-being features behind an OLED display.

Intuitive Trunk Access: Combines Kick Detection using Ultra-Wideband radar, light projection, and camera technology for a completely intuitive and safe Trunk Access user experience.

Autonomous Mobility System Competence:Modular & scalable ADAS/AD portfolio, including a full-stack partnership with Ambarella and state-of-the art birds-eye fusion technology, to manage high complexity.

Radar-based Parking Solution Vehicle: To address OEMs' challenge of reducing components and improving aesthetic vehicle design, Continental has developed radar-based parking solutions while maintaining high-speed ADAS features utilizing existing short-range radars and removing ultrasonic sensors.

Smart Automated Truck:Continental's Scalable, Full-Stack Truck AD(AS) Solutions from L2 to L4 Fallback in addition to user experience features including digital mirrors, birds-eye-view and digital access.

Future Brake System:With our Future Brake System, we offer by-wire hydraulic, semi-dry and full-dry brake system solutions. Matching all customer needs from smart actuator to complete brake function with the highest performance and safety. Based on our decades of experience, our brake systems provide optimized recuperation, low emissions, and are ready for AD.

Drive-Brake Unit:Our Drive-Brake Unit (DBU) combines a highly efficient in-wheel motor with a friction brake. Up to 20 % more efficient than a central drive, it allows reduced battery size or increased vehicle range. Additionally, it frees up valuable installation space between wheels for larger batteries, passengers, or cargo. The wheel individual drive enables new features like active torque vectoring and mission complete in case of failure of one drive.