Expert Portrait: Lisa Reiners
Lisa Reiners has been responsible for product management for Agricultural Tires in the Specialty Tires business area at Continental since August 1, 2024. With a Bachelor’s degree in economics (2014) and a Master’s degree in international management (2015) from the Leibniz University Hannover, she brings with her a solid academic background.
Since joining Continental more than eight years ago, Reiners has gained extensive knowledge of private brands as product manager for Passenger and Light Truck Tires (PLT). Reiners also has personal experience of farming, as she lives on a farm herself. This combination of professional expertise and personal insights into the agricultural industry helps her to drive forward the development and implementation of innovative and sustainable products in the Agricultural Tires business field.
In her current role as product manager, Reiners acts as the central interface between the Research and Development, Sales, and Quality Management departments, as well as the markets and customer requirements. Her focus is on the strategic product development of agricultural tires. Reiners reports directly to Ivonne Bierwirth, Head of the Agricultural Tires business field, and Martijn Oosterbaan, Head of Product Management.
Focus topics:
- Product development and market launch: With her experience gained from the tire industry, Lisa Reiners is able to provide insights into product development and the market launch process.
- Strategic market adjustments: She is able to explain how changing market conditions require changes in product strategy and how Continental is adapting its product portfolio to changing market conditions.
- Customer-oriented solutions: Thanks to her personal connection to agriculture, Lisa is familiar with the challenges in agriculture and is able to explain how Continental meets these product requirements.
- Innovative and sustainable product development: She is able to talk about the importance of innovation and sustainability in the agricultural tire industry and provide insights into current trends and developments.
Quotes for reporting:
- Product development: “I’m looking forward to driving the Agricultural Tires business field forward worldwide for the benefit of our customers – by drawing on my professional as well as personal experience in agriculture.”
- Customer proximity: “The main focus for us is our customers. From my own experience, I know about the daily challenges that farmers face. We want to support them in optimally mastering these tasks through tailored tire solutions.”
- Sustainability: “A combination of efficiency and sustainability is crucial when it comes to shaping the agriculture of the future. We develop products that are not only efficient, but also soil-friendly.”