Expert Portrait: Ivonne Bierwirth
Ivonne Bierwirth has headed up Continental’s global Agricultural Tires business field since August 2022. She holds a degree in economics from the University of Kassel and specialized in international marketing at Mälardalens University in Sweden.
Since joining Continental in 2006, Bierwirth has held various management positions, most recently as head of marketing and head of product line management. She has been instrumental in launching new product lines that have established Continental as the leading supplier of agricultural tires for several large, well-known agricultural machinery manufacturers such as John Deere, Fendt, Valtra and CNHi. These successes were recognized in particular by awards from the German Agricultural Society (DLG) for the two product lines VF TractorMaster Hybrid and VF TractorMaster.
In her current role, Bierwirth is responsible for the strategic direction and operational management of the Agricultural Tires business field. As part of Continental’s “Vision 2030” strategy program, she places particular emphasis on the strategic expansion of the agricultural tire business, the consistent focus for all activities on customer needs and the further development of sustainable tire technologies that combine efficiency, durability and environmental friendliness. Under her leadership, Continental has consolidated its position as a reliable partner to the agricultural industry and offers farmers worldwide solutions that are tailored to their specific needs.
Focus topics:
- Strategic focus and market trends: Bierwirth is familiar with the strategic challenges and trends in the global agricultural market. She is able to provide insights into the strategy of the Agricultural Tires business area, which focuses on profitable growth and customer centricity.
- Sustainability in agriculture: She talks about sustainable tire technologies that contribute to soil preservation and more efficient farming.
- Supporting agricultural operations: She is able to explain how Continental supports farmers worldwide and the role that modern tires play in increasing efficiency and optimizing yields.
Quotes for your reporting:
- Positioning of the business area: “As a supplier of premium agricultural tires, we are a reliable partner to the agricultural industry. With our modern tire portfolio, we support farmers worldwide on their way to a more efficient and sustainable future.”
- Strategy: “As part of our Vision 2030 strategy, we are aiming to further expand our agricultural tire business worldwide. As part of this, we are focusing on consistent customer centricity.”
- Sustainability: “Sustainability is a main focus area for us. Our modern tire designs enable farmers to work in a way that protects the soil and contributes to greater efficiency and sustainability. In this way, we are contributing to optimal growth conditions.”
- Tailored solutions: “Agricultural tires are crucial when it comes to productivity and soil protection. To ensure that our customers not only survive in a challenging market environment, but are also successful in the long term, we develop tailor-made solutions in close cooperation with our customers.”
- Total cost of ownership: “Our premium agricultural tires are a long-term investment with a quality promise from European production. Thanks to their robust construction, optimized design and flexible carcass material, they offer a particularly long service life – and thus meet customer needs efficiently and reliably.”