Expert Portrait: Harm-Hendrik Lange
Harm-Hendrik Lange has been working as a customer solutions engineer for agricultural tires at Continental since June 2017. With a degree in mechanical engineering from Baden-Württemberg Cooperative State University and more than 12 years of experience in research and development at John Deere, the 42-year-old brings extensive technical expertise to his role. He also has practical agricultural experience, which he gained on his parents’ farm and reinforced by training as a farmer from 2002 to 2004.
Since joining Continental, Harm-Hendrik Lange has been in close contact with farmers and is familiar with the day-to-day challenges they face. His main tasks include providing technical advice to OEM and aftermarket customers as well as conducting internal and external training courses on agricultural tires.
Focus topics:
- Partnership with farmers: Harm-Hendrik Lange can talk about the importance of close cooperation with farmers and retailers for tailor-made solutions.
- Technical advice and training: Harm-Hendrik Lange can provide insights into the technical aspects of agricultural tires and their optimization.
- Product development and innovation: He can explain the impact of continuous tire development on performance, efficiency and reliability.
- The future of agriculture: Lange can talk about the challenges facing the sector and explain how Continental is responding to them with innovative tire solutions.
Quotes for your reporting:
- Solution-oriented customer advice: “Thanks to our close cooperation with farmers worldwide, we know exactly what challenges our customers face. That’s why we offer agricultural tires that are tailored to their specific needs and increase efficiency in their day-to-day work.”
- Education and training: “Knowledge is the key to success. Through targeted knowledge transfer, we ensure that our customers have the necessary expertise to harness the full potential of our products.”
- Vision: “Our goal is to be more than just a tire manufacturer. We see ourselves as a partner to farmers and strive to find solutions that further increase performance, efficiency and reliability.