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Since 1871 we develop pioneering technologies and services for sustainable and connected mobility of people and their goods. Find out more about our company on these pages.
Colors Using color in a consistent way reinforces our brand and fosters trust and recognition. However, according to the requirements of a highly structured information architecture and the need to give...
Images Images convey emotional intensity and tangible experiences as well as deep and complex information. Highest quality images bring an intense element of presence and closeness to the corporate...
Typography Continental Stag Sans is the corporate typeface. It conveys the strength, competence and modernity of the brand and at the same time draws attention to headlines without distracting from...
General page setup The layout of the Continental corporate platform as well as other corporate external web applications is based on a 12-column grid system (flexbox) whose dimensions vary with device...
Icons for interaction While both icons and labels may be used for marking, identifying or indicating, icons are always interactive. They speed up the interaction process because the denoted interaction can...
Adaptive design Via device detection, the system identifies the capabilities of the device used for accessing the website so that the appropriate elements of the site can be returned to the user. Layout...
Frame The frame is part of the general Continental visual language and can also be found in online media. On desktop devices, the white frame wraps the header section. The content section is also wrapped...
Grid and columns Our grid system consists of three flexible main columns with an inner space. The flexibility of the columns is limited. The default width is 408px (left column), 412px (center column with...