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Icons and symbols Universally comprehensible, easy and user friendly, icons and symbols are the visual expression of usability and utility. Icons and symbols greatly ease the usage of a website by making...
Unmistakable - Our Brand makes a mark Awarded with a Red Dot Design Award 2019: Continental hero Elvis explains internally to employees the key terms and how branding and corporate design are used. The...
Frame The white frame is a further essential part of Continental’s general visual language. It is used in online media as well. The width of the frame diminishes with the screen estate. Interface Desktop...
Adaptive design Via device detection, the system identifies the capabilities of the device used for accessing the website so that the appropriate elements of the site can be returned to the user. Layout...
Accordion An Accordion is a module for displaying information in a collapsible section. The accordion header will always be visible, while the accordions copy text can be toggled to be visible or hidden....
Logo and quality seal The main element of the Continental layout principle is a yellow “tile” that is used on all communication platforms. The tile serves as the “quality seal” and underscores the...