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Continental is going on the offensive with respect to the central theme of the sustainability of humankind, and has set itself some ambitious goals in this respect. Melting ice caps, flooding,...
Continental is going on the offensive with respect to the central theme of the sustainability of humankind, and has set itself some ambitious goals in this respect. Four focus areas are at the heart of the action.
Chapter 7 From Local Trademark to Global Brand – Brand and Marketing in Continental’s History A symbol can be found everywhere at Continental – on the products, the employee magazine, advertising brochures...
At the IAA MOBILITY 2021, Continental is set to commemorate its 150th anniversary by presenting groundbreaking answers to crucial questions about the future of mobility