Continental Ambassadors
Nothing is more convincing than an honest review. This applies not only to products, but also to jobs and working conditions. The Continental Ambassador Program was created to help our colleagues promote the corporate culture and values, but also share insights into our day-to-day lives with interested parties, as brand ambassadors.
What is the Role of an Ambassador?
A brand ambassador is passionate about representing a company to the public. In this way, the person creates an authentic interface between the organization and people from outside, giving rise to a win–win situation: potential candidates gain exciting insights into what they can expect from their potential new employer. On the other hand, brand ambassadors themselves gain valuable experience and can expand their network.
How Does It Work at Continental?
Over 1,000 of our colleagues now act as brand ambassadors in the Continental Ambassador Program. They report on their working lives, career paths and benefits at Continental at trade fairs and events or on social media. They act as mentors for student projects and at events, give talks at colleges and universities, and represent their department at industry meetings. They also provide potential applicants and ambitious talents with helpful tips for applying to and joining Continental.
Meet our Ambassadors: Firsthand Experience
Our ambassadors are proud of their work at Continental and are happy to share their experiences in their private and professional networks. They are open-minded employees who communicate their know-how and expertise to their environment in a friendly way.
Diversity is embraced both in the Continental Ambassador Program and in the rest of the company. Each of our colleagues has their own personal motivation for participating in the program and derives their own reward from it. Find out more about the personal motivation of our ambassadors here.
Senior Data Analyst Baldo Sahlmüller shares his expertise on LinkedIn and represents Continental at university events
"Many students don't even focus on Conti as an employer"
"It all started with the question if I would like to represent Continental at a hackathon – of course I wanted to! The idea of the event was to get students from the computer science environment excited about Continental. I was supposed to talk about my work as a data analyst in the field of hardware and systems and take a fresh look at our data together with the students. Unfortunately, the event could not take place due to the pandemic. Instead, I started to regularly report on Continental on LinkedIn and share my knowledge and experience there. Since personal contact with students and teachers is also close to my heart, I also maintain a close exchange with several universities in Hanover. I supervise theses and represent Continental at university events where alumni talk about their careers. Many students don't even focus on Continental as an employer and think we only hire chemists who produce new, innovative rubber compounds. It's fun to see what's happening at the universities and I've already been able to win over several students for internships, working student activities or theses.”
“The joy in the eyes of the young people is contagious”
“As a technical trainer in the field of software, I have always volunteered for junior events, such as the Future Day or school cooperations. I am married to a teacher, studied to become a teacher myself for a while and worked as an IT technician at schools – so I have good contacts to schools in the Rhine-Main area and the Taunus district. I'm regularly on the road there, providing information about training opportunities at Continental at vocational training days, and initiating collaborations to teach digital skills – for example, with the Hacker School, where children and young people learn programming. The joy in the eyes of the students when they solve such a task is incredibly contagious and motivating. I am also convinced that if you surround yourself with young people, you will stay young yourself! Regardless of my personal enjoyment of what I do, good promotion of young talent is also incredibly important from a company's point of view. Fortunately, we have great opportunities at Continental in the area of apprenticeships and dual studies, which I bring closer to the students in my lectures and workshops. As a result, I have already been able to inspire a number of motivated young people to do an internship at Continental through my work as an ambassador.”
Lars Raschke, a technical trainer in the field of software, is an ambassador and travels mainly to schools
Prof. Dr. Tobias Bornemann, Head of Product Management Autonomous Mobile Robots Intralogistics, holds a cooperative professorship at a university
"As ambassadors, we form the bridge between Conti and young talents"
“I work at Continental in Frankfurt in the Autonomous Mobile Robots division, where I am responsible for product management for the intralogistics product line. I share my experiences with junior students in order to give them a practical insight into working at Continental and to establish contacts with young talents. At the university, where I work as a cooperative professor in the field of production and lean management, I give lectures and offer mentoring. In addition, I actively conduct research and initiate projects with Continental and other partners. As part of practical case projects, in which students develop and implement innovative solution concepts, I bring them together with our experienced experts. The creative atmosphere and the new perspectives that arise in such situations also broaden my horizons and are an exciting change from everyday work. Continental also benefits: After all, we regularly employ students for internships, working student activities or theses – and the competition for the best talents is fierce. As ambassadors, want to be personal points of contact and form the bridge to an international technology group with a truly human corporate culture.”