The Future is Now: Continental Innovates Mobility from the Road to the Cloud at CES® 2024

As the car becomes an essential integrated space to interact with all aspects of personal and professional life, the user experience becomes a key factor for car buyers. Continental will demonstrate innovations that enable a novel and creative user experience.

During CES 2024, exciting, intuitive, and award-winning user displays will be front and center for Continental. Showcased for the first time, the Crystal Center Display demonstrates the next generation of technology and highlights innovative design possibilities while matching the trend for luxury appearance. For a more subtle effect, the Curved In2visible Display integrates seamlessly into the cockpit enabling new design possibilities and turning a vehicle into a living room on wheels.

As vehicles integrate more software and take on functions like computers and smartphones, they must also become more secure. Continental has considered this with its Face Authentication Displays. These are the highest security standards for smooth car entry and safe vehicle start. The “liveness check” ensures only the driver, or those registered to the vehicle’s profile, can secure access.

The Radar Vision Parking solution, named a CES 2024 Innovation Award Honoree, enables Level 3 and Level 4 driving and parking functions of software-defined vehicles. By combining high-resolution surround radars with high-resolution cameras, Continental enables parking use cases that require very precise and close-range measurement around the vehicle. Early parking slot detection, for example, lets users park in a single stroke without driving past the spot.

Visitors will also experience the power of partnerships with Aurora Innovation's autonomous technology. In this first-of-its-kind partnership, Continental is responsible for industrializing the autonomous driving system kits which will leverage a wide spectrum of Continental’s extensive automotive product portfolio from sensors, automated driving control units (ADCU), high performance computers (HPC), telematics units and more, to the complete fallback system which covers the full chain of effects. Continental will integrate these hardware components into pods which will be supplied to Aurora’s vehicle manufacturing partners. This will advance the product offering for autonomous trucking customers.

Also on display will be the Full Stack Automated Driving Solution with Ambarella. Continental contributes the hardware and large parts of the software to this partnership, while Ambarella provides the System-on-Chip (SoC) platform and further software functionalities. Compared to other domain controller SoCs, Ambarella’s “CV3-AD” chip family provides higher performance to process sensor data faster and more comprehensively for greater environmental perception and safer mobility, at up to five times higher power efficiency. As a result of this strategic partnership, the next generation of vehicles, ranging from L2+ to the highest automation levels, will be able to utilize the powerful, energy-efficient, and scalable mobility system solutions from Continental and Ambarella.